Books and Other Published Works:
(Underlined records provide link to library catalog or online link)
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Essentials of Marketing
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International Marketing, Second Edition
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Shopper, Buyer, and Consumer Behavior Casebook
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Article - "Interfunctional Dynamics and Firm Performance: A comparison between firms in Poland and the United States," in International Business Review v. 15 (2006)
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Article - "Post-Communist Consumer Ethics: The Case of Romania," in Journal of Business Ethics v. 54 (2004)
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Article - "A Country Cluster Analysis of the Distribution and Promotion Infrastructure in Central and Eastern Europe," International Business Review v. 10 (2001)
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Article - "A Cross-Cultural Comparison of Style in Eastern European Emerging Markets," in International Marketing Review v. 18 (2001)
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Article - "Gender Differences in Information Search and Comparison Shopping: A Cross-Cultural Study of Shopping Behavior in Bulgaria, Hungary and Romania," in Journal of East-West Business v. 7 (2001)
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Article - "International Business-Related Perceptions and Preferences of Future Global Managers: An Empirical Evaluation and Implications for Teaching in International Business," in Journal of Teaching in International Business v. 11 (2000)
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Article - "Conformity: Review and Applications for Marketing Theory and Practice," in Journal of Marketing Theory and Practice v. 7 (1999)
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Article - "How the Fall of the Iron Curtain Has Affected Consumers' Perceptions of Urban and Rural Quality of Life in Romania," in Journal of East-West Business v. 5 (1999)
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Article - "Western and Own-Country Product and Service Evaluations: Perspectives from Eastern Europe," in Journal of East-West Business v. 4 (1999)
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Article - "Interactive Effect of Country of Origin and Product Category on Product Evaluations," in International Busines Review v. 7 (1998)
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Article - "How Green Claim Strength and Country Disposition Affect Product Evaluation and Company Image," in Psychology and Marketing v. 14 (1997)
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Chapter - "Tackling Consumers in Eastern Europe," in Marketing in the 21st Century
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Chapter - "A Comparative Study of Distribution and Promotion Strategies Used By Multinational Versus Local Companies in Romania," in Marketing in Transition Economies
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Chapter - "Mexico and U.S.A. Country of Origin/Country of Manufacture Stereotyping Effects," in Contemporary Developments in Marketing
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Chapter - "Applications of the Marketing Concept Philosophy in Romania," in Romania in Transition
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Global Perspectives in Cross-Cultural and Cross-National Consumer Research
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| For other Publications click here for link to CV or other publications list |
